“As a prevention coordinator for two separate towns over the past nine years, I have seen the struggles coalitions face in implementing the environmental strategy using the media. As a prevention specialist, I am not familiar with the techniques used in branding a coalition or getting a prevention message out to a target population.
Prevention Marketing has filled a niche in this area. I began working with them as the Prevention Coordination for the Waterford Alcohol and Drug Education (WADE) Coalition for the Town of Waterford Connecticut in 2009. Prevention Marketing took the time to meet with the WADE Coalition in order to understand the concept of prevention, the strategic prevention framework, and how marketing can be used to further the mission of the coalition. At that time, Prevention Marketing, along with a sub-committee of parents, developed the “Helping or Hurting” campaign, which included billboards, mall banners, online ads and the website “helpingorhurting.org”. This campaign brought instant name recognition to the coalition and it’s work and created a buzz in the community from students to parents. The campaign helped us brand our programs and ultimately helped prove our outcomes by reducing the amount of teenage alcohol use in Waterford.
I was recently hired as the Prevention Coordinator for the Community Action for Substance Free Youth (CASFY) Coalition in Lyme – Old Lyme Connecticut and one of the first things I did was contact Prevention Marketing to build a custom website and help the coalition with its’ branding. Prevention Marketing has a unique understanding of the prevention message, the goals of underage substance use prevention, and how to get the message out to youth and their families in a way that brings results.
I highly recommend Prevention Marketing. They are proactive and results driven and they allow me to spend more time with the coalition developing and implementing other strategies while Prevention Marketing handles all of my marketing needs. “
– Christine Poscich, Prevention Coordinator. Community Action for Substance Free Youth